Course Information

This 1 year diploma programme in Digital and Social Media Marketing at IIAS is developed by the leading industry experts with decades of experience. The course is completely oriented to give advantage to the students by developing them with the modern industry relevant employability skills. The course has additional certificates offered by Indusnet TechShu & Digital Marketing University to give an employability advantage to the students. The practical insights and experiences shared by the eminent faculties and industry experts along with the relevant case studies ensure the real-time learning. This professional course with formal recognition in this diverse and fast moving Digital Marketing and Social Media Management helps students to be job-ready. So for serious students planning to make a mark of difference in Internet Marketing/ Digital Marketing & Social Media as the modern Marketing tool this course is an ideal starting point for you. This course has been systematically designed to ensure that students with no previous knowledge and background in the Digital Marketing area can easily adapt to it. Across the Industry there is a huge demand for Digital Marketing professionals and at IIAS, we are committed to ensure that our students join the best of brands across the industry to make a mark of difference.

ELIGIBILITY : Class 10+2 pass

DURATION : 1 Year (incl. Internship of 2-3 months)

AWARD : On successful completion of the programme and the internship, students will be awarded a Diploma in Digital & Social Media Marketing from the IIAS Professional Academy & from MAKAUT (an UGC Recognised State University) along with additional Certificates from Indusnet TechShu - Digital Marketing University.

• Emphasis on practical application of theoretical lessons through case studies, business scenario analysis, workshops, projects and internship
• Students will get additional Certificates by completing the programme from Indusnet Techshu & Digital Marketing University.
• Leading Industry experts will be delivering the Lectures. Additional sessions from the industry professionals are regularly organized for the benefit of the students
• The digital marketing and social media management concepts for modern industry, along with the practical sessions covering real-time scenarios, case studies, research, projects, assignments, workshops will ensure an advanced blended learning for the students
• The coursework, computer lab sessions, group studies & library work will help students to do better analysis and research to clear their understanding on the subject matters
• Practical uses of the concepts are discussed thoroughly to help the students understand and relate the theories with the modern practices of Digital Marketing & Social Media management across the industries
• In the process, additional Communication skills, Soft skills, Computer skills and other Job-ready skills like from preparing a right CV to interview tips are discussed thoroughly to ensure employability while making the students completely ready for the industry

Study Plan

FAQs

• WHY IS IT IMPORTANT TO LEARN DIGITAL MARKETING?

  Digital Marketing is the buzzword that has taken over the traditional way of marketing. This primarily includes the set of actions carried out by the marketer using any electronic media to promote goods and services. Being an internet-based activity, it provides a very high return at a low cost, helps to develop and build a brand image at a much faster pace. This has caused a quick adoption of the Digital Marketing strategies across the industry.

  So, be it branding, marketing or advertising - Digital Marketing is helping every business operations to effectively optimise the business performance. Moreover, the Social Media with it’s wide acceptance and quick reachability is making the brand viral at no time. All these have raised the standards of online marketing to a great extent, enabling the organization to be more modern and competitive at the same time.

• HOW THE DIGITAL MARKETING STRATEGIES WORK?

  With precision based laser targeting, the organizations are creating a multiplier effect in growth strategy. Digital Marketing has now the capacity to tremendously improve sales results in this digital age. Engagements are strengthened with the advent of Social media platforms that usually possess smart algorithms. It captures, studies and collates user preferences and accordingly displays the preferences in the user dashboard. Likewise, some specific ad campaigns can run and shown only to users with a specific inkling. It doesn’t have a narrow scope rather than a growing scope for the sustainable development of the organization.

• HOW IS THIS DIGITAL MARKETING COURSE DIFFERENT FROM OTHERS?

  The key differentiator of this DDSMM Program at IIAS are as follows:

  • It covers the most relevant subjects in Digital Marketing
  • The course is affiliated to MAKAUT (an UGC Recognised State University)
  • Industry Experts & Domain Experts are mentoring the course
  • Flexible Classes held in the blended learning mode
  • You get 3 Certificates on completion of the course - from MAKAUT, from IIAS Professional Academy & from Indusnet Techshu - Digital Marketing Group
  • It’s a 360-Degree course aligned with the Industry best practice Special Sessions/ Classes taken by Industry Experts from the leading Corporates
  • There are several courses available in the similar domain. However many of them are not approved by a State Level UGC Recognised University. Moreover

• IS THIS COURSE RECOGNISED? WHO IS PROVIDING THE DIPLOMA?

  The course is recognised as you will get a certificate from the Maulana Abul Kalam Azad University of Technology (MAKAUT), West Bengal, a State University that is recognised by UGC. Moreover, you will get a certificate from IIAS Professional Academy & additional certificates from the Indusnet Techshu Digital Group. All these together will create a great launchpad for your career.

• WHAT KIND OF JOB OPPORTUNITIES ARE THERE IN DIGITAL MARKETING?

  There are several job roles available and good digital marketer are in huge demand across the Industry. So the best part of it is you can join in any domain be it IT & Software, Retail, Education, Healthcare, Hospitality, eCommerce, Real Estate, Government Sectors to name a few. The roles that you can ideally take up are as follows:

  • Digital Marketing Executive/ Manager,
  • SEM Manager/ Executive,
  • SEO Specialist,
  • Social Media Executive/ Manager
  • Content Marketing Executive/ Manager
  • Online Marketing Executive etc.

• WHERE WILL BE MY INTERNSHIPS AND WHAT DO I NEED TO DO DURING INTERNSHIP?

  Digital Marketing being the most prominent area for the growth, development and branding of any organization, there is ample scope and opportunities across industry to do your Internship. At IIAS most of the internship for DDSMM program will be held in the IT and Digital Marketing companies itself to provide the learners with real and deep insights of the real industry. During internship you will be closely working with the Digital Marketing experts and will be assigned tasks to accomplish that will help to brush up your skills and expertise, too. On completion of the internship, the students also get a certificate from the organization and sometimes get an offer for Final placements, too.

Placement Information