Bachelor of Business Administration | BBA in Siliguri | IIAS

Course Overview

The BBA program is aimed at developing a student’s intellectual ability, leadership qualities and managerial skills required to manage business functions successfully. Students are educated with the fundamentals of business management and leadership that will enable them to manage key business functions, and be prepared for executive positions as well as the ability to build their own businesses.

Course Information

AFFILIATING UNIVERSITY : Maulana Abul Kalam Azad University of Technology, West Bengal ELIGIBILITY : Class 10+2 pass with English
Preparation for the Industry:
  • Structural insights into the theoretical and practical dimensions of business management.
  • Method of delivery via case studies and role plays
  • Management subjects included in the curriculum to prepare students to be future leaders and managers.
  • Enhancing communications skills throughout the duration of program through language labs and in-class discussions and presentations.
  • Hands-on business knowledge through field trips, guest lectures, seminars and workshops
Real World Experience: Industrial Training of 12 weeks in the 6th Semester in various corporates and business entities.

Study Plan

Year 1:

Semester 1

  • Principles of Management
  • Business Economics
  • Basic Mathematics & Statistics
  • Business Communication

Semester 2

  • Operations Management
  • Organizational Behaviour
  • Any one from GE Basket
  • Environment & Sustainable Development

Year 2:

Semester 3

  • Business Research Methods
  • Financial Accounting
  • Marketing Management
  • Management Information Systems
  • Personality Development

Semester 4

  • Human Resource Management
  • Sales & Distribution Management
  • Customer Relationship Management
  • Business Laws
  • Computer Applications

Year 3:

Semester 5

  • Financial Management-I
  • Entrepreneurship Development
  • E-Commerce & M-Commerce
  • Integrated Marketing Communication

Semester 6

  • Financial Management-II
  • Industrial Relations
  • Capstone Project
  • Internship


  • Is a business degree good enough?

    Business degrees are very popular these days, which has seen a rise in the number of colleges that are providing the same degree everywhere. However, this trend is understandable because as the Indian economy grows, it does so on the backbone of business and enterprise. Studying a bachelors in business program provides students with the right tools to build, manage or work in a business. What matters is the quality of the degree and where you do it from.

  • Why is a BBA from IIAS better than anywhere else?

    Well, its simple really. IIAS is one of the premier management institute in India which is evident from its network of campuses around the country. Also being a 3 decades old institution, we have long standing ties with some of the top corporations in the country.

    Finally the culture at IIAS is built in such a way that you do not just get a business degree, its more about the holistic development of a student. Also it is worthy of mention that the IIAS BBA program features our unique Work-Learn Program where students get actual hands-on work experience of almost an year even before they graduate which means our students are far ahead of their peers when they enter the professional field.
  • Can I do an MBA right after completing my BBA?

    Well, this is a yes and no answer, because entrance into the MBA depends on the college. Some MBA programs often look for candidates who have acquired a few years of work experience. That said, a BBA program allows students to start their careers in executive positions from where they can choose to further their career as they want.

  • What kinds of jobs will I get after completing my BBA?

    Students who complete our Bachelors program typically find jobs in various entry level positions in corporates and MNCs. The insurance, banking and other service sectors have seen good prospects while marketing and healthcare also have a lot of takers. Students often choose to join their family businesses or start their own ventures straight after graduation.



Placement Information

Students have been placed in various  business establishments or have joined their family businesses or gone on to pursue higher studies.   Some of the prominent recruiters include:

ALL Certicates are awarded by MAKAUT
Choose any free certificate courses in new-age digital fields
  • Data Science with AI : Data Science is a dynamic and fast-growing field at the interface of Statistics and Computer Science. The emergence of massive datasets containing millions or even billions of observations provides the primary impetus for the field. Such datasets arise, for instance, in large-scale retailing, telecommunications, astronomy, and internet social media. This course will emphasize practical techniques for working with large-scale date. Specific topics covered will include statistical modelling and machine learning, data pipelines and real-world topics and case studies.
  • Digital Business Strategy : In recent years, innovative businesses have used a range of novel digital tools, from apps to AI, to invent new business models and delight customers with convenience, high quality, and low prices. This wave of technology-fueled disruption has already transformed many industries, and it’s just getting started. Leverage competitive advantage by involving business stakeholders to incorporate conventional strategies & innovative business models along with digital campaign needs of the business, so as to offer a holistic approach towards efficiently intercepting the digital disruption affecting organizations globally
  • Social Media & Digital Marketing : An all-inclusive 3-month certificate course which offers an in-depth study in Digital Marketing orientation, strategy planning and services including effective utilization of Social Media Marketing (SMM) tools. A one-of-its-kind 360-degree training programme which comes with Google as well as Govt VSkills certification, and offers internship opportunity along with live online training to enable the practical implementation approach simultaneously with classroom discussions. The industry-speak sessions provide the much needed added value to the programme for marketing executives looking forward to make a mark in the digital marketing platform.
  • Workplace Communication : Brush up on language skills in English (written, spoken, active listening and reading comprehension) to ensure effective and impactful business communication across emailers, dashboard reporting and client presentations

Enquire Now!
close slider

    Interested in joining IIAS?

    Please share your details below & an academic advisor will contact you shortly.

    *All the fields are mandatory